Sony Unveils PlayStation Stars, A New Loyalty Program Aimed At Players

Sony is rolling out its first-ever PlayStation-focused loyalty program called PlayStation Stars.In a blog post by Grace Chen, vice president of network advertising, loyalty & licensed merchandise, she explains that PlayStation Stars is a free program that rewards points by completing "campaigns" and challenges while playing games. According to Chen, earning points may require you to "win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your loca...